Free From Experience Food & Drink

Sales, Marketing & Supply Chain Solutions for the Iberian Food & Drink Market

Over thirteen years of experience providing unique and actionable sales, marketing and supply chain insights for food & drink manufacturers from across the globe

Start Your Market Entry
13+ Years Experience
50+ International Brands
2 Key Markets
100% Results Driven

Market Entry Excellence Since 2012

Free From Experience was established in 2012 by José Luis Potoc following the closure of Food From Britain Spain - leading sales and marketing consultancy agency for the UK food and drink Industry.

Today, FFE offers food & drink manufacturers from across the globe over 13 years of experience in the Iberian food and drink industry, providing unique and actionable sales, marketing and supply chain insights thanks to a dedicated team of business development experts.

Why Free From Experience?

  • Over 13 years experience in the Spanish and Portuguese markets
  • Professional, hands-on & results driven agency
  • Multi-category and sales channel experts
  • Successfully introduced and developed branded and own label products in the Iberian market
  • Credibility amongst the trade, enabling FFE to work closely with distributors, grocery buyers and foodservice operators

Our Expert Team

Today, FFE is managed by a highly experienced team with extensive knowledge of the Iberian market

José Luis Potoc

José Luis Potoc has extensive and proven commercial experience within the Gluten Free industry with more than 8 years experience in both Spain and Portugal. During his professional career he has worked with the most relevant national and international manufacturers in the sector, developing commercial opportunities for both branded and own label products. Since 2014 he has been the Free From Functional Food Expo representative for Spain and Portugal, one of the most important international industry fairs in the health & wellbeing industry.

FFE Team

Mar Molina

With over 20 years of experience in Spain's food and drink industry, Mar has extensive knowledge and know-how when it comes to introducing and developing products in Spain's grocery retail and specialist channels. During this time, Mar has worked as Head of Retail Sales for Spain's leading organic certified food and drink manufacturer, helping them launch their range into the grocery retail channel. Mar also has ample experience in organising and carrying out successful trade missions and meet the buyer events.

Our Services

Comprehensive solutions designed to accelerate your success in Spain and Portugal

Distributor Search

Aimed at food & drink manufacturers looking to enter the Iberian market via local distributors who can access the respective sales channels.

  • Product literature translation
  • Distributor list, including top line info on category
  • Approach distributors, feedback, etc.
  • Carry out meetings with interested partners

Key Account Management

FFE has a dedicated, results driven team of KAMs, with experience in working with all leading Spanish and Portuguese grocery chains.

  • Open new accounts on behalf of the manufacturer
  • Negotiate annual "plantillas"
  • Manage POS initiatives with third party agencies
  • Manage logistics (if required) via third party agencies

Trade / Consumer Shows

FFE has a dedicated team available to assist brands in participating in local trade and consumer shows to help promote their products in the marketplace.

  • Stand management and coordination
  • Buyer meetings arrangement
  • Market presence optimization
  • Brand positioning support

Market Insight & Consultancy

Provide both private and public organizations with market insight services via presentations, webinars and/or written reports.

  • Top line market overview, economic scenario, demographics
  • Route to market alternatives
  • Value chain (respective margins, VAT, logistics)
  • Category specific data and trends
  • Labelling requirements

Trusted by Industry Leaders

During the last 13 years, FFE has had the privilege to work with a variety of different clients, food and drink manufacturers, public trade bodies, professional trade show organizers, commercial banks, etc.

50+ International Brands

Working with food & drink manufacturers from across the globe including organic, health & wellbeing, and specialty food brands

Public Trade Bodies

Collaborating with government agencies and trade associations including Santander, FDEA, Invest Northern Ireland, and Department for International Trade

Trade Show Organizers

Supporting professional trade show organizers in major food and drink events across Spain and Portugal

Commercial Banks

Providing market expertise and strategic insights to financial institutions supporting international trade

Ready to Enter the Iberian Market?

Connect with our expert team to discuss your market entry strategy and discover how we can accelerate your success in Spain and Portugal.

Schedule Consultation

Executive Team

José Luis Potoc - jlpotoc@freefromexperience.com

Direct Line

0034 659 414 422

Website

www.freefromexperience.com